BMW Motorrad Dealer Advertising is powered by Shift Digital, the leader in digital marketing program optimization. For over 10 years Shift Digital has helped develop and manage smarter marketing programs for some of the most recognizable brands in the world. Our Media Services allow us to act as your digital media delivery arm. We help customize and manage brand campaigns for individual local dealers at scale and report back on the results. Our expertise includes search engine marketing, display advertising, social media platform advertising, inventory activation, marketplace advertising, attributable performance marketing, programmatic channel marketing, and more.


Designed for Smaller Budgets

It’s possible to run successful advertising campaigns even with a smaller budget. In fact, BMW Motorrad Dealer Advertising was designed specifically for dealers that have monthly budgets of $1,000 and under. Our media team has leveraged cost-effective ad campaigns that perform well and allow dealerships to compete against their large-budgeted competitors across Paid Search, Paid Social, and Display tactics.

Pioneer in Program Excellence

Our primary focus is that you get the most out of your digital marketing initiatives and we do that with credit to our experience in managing a large volume of Tier 3 accounts. This wide net approach offers more insight into trends and top-performing industry strategies so when it comes time to invest your dollars in advertising, we don’t waste your time or money testing out tactics that do not meet your expectations for efficient lead generation.

Integrated Digital Solutions

BMW Motorrad Dealer Advertising is powered by Shift Digital, a company that develops technology to meet the incredibly complex and rigorous demands of today’s most successful Tier 3 clients across automotive, powersports, home building, healthcare, hospitality, and more. We have developed in-house products such as our Enterprise Lead Management System and innovative reporting systems that allows for a seamless integration for dealers running ads through BMW Motorrad Dealer Advertising. In addition, we have internal processes and direct lines of communication to handle all aspects of your individual investment professionally and with great attention to detail.

Over 35 Years of Experience

An organization cannot become a leader in digital marketing overnight. This is something that takes years of experience implementing strategic solutions across multiple channels to become successful. The Shift Digital media team who oversees managing, running, and monitoring your ad campaigns is comprised of industry experts and channel marketing champions with collectively over 35 years industry experience.

Google Premier Partner

We are a proud Google Premier Partner which means that when you enroll with BMW Motorrad Dealer Advertising, you are working with a company that has demonstrated Google Ads skill and expertise, met Google ad requirements, delivered client revenue growth, and sustained and grow its client base. The Premier accreditation indicates that we are among the top 3% of participating companies that are evaluated on an annual basis. We also have direct support from both Google and Facebook. In short, you can feel confident in knowing that your ads are being managed by a qualified team of experts with direct resources for support.

Monthly Reporting

To provide deeper level insight into the success of your investment, you can expect monthly comprehensive reporting to track advertising performance. This includes key performance indicators (KPIs) such as Impressions and clicks to evaluate the number of times the ad is displayed, along with Click Through Rate (CTR) to determine the number of times your ads were served and clicked on. In addition to pre-click and click performance, we can also provide you with insight into the action that customers took after arriving to your website, such as submitting a new motorcycle lead.